Fiveism X Three (Mens Cosmetics) by Yuta Takahashi
2018 - 2019, Platinum A' Beauty, Personal Care and Cosmetic Products Design Award Winner
We researched both sexes' behavioral patterns so that men can use this product naturally in their everyday lives. From there, we were able to come up with a stick-like, bar shaped design allowing a man's big hands to be able to easily and stylishly apply makeup. Designed with ease of use in mind, draw curves naturally as this item naturally fits in your hand.
We designed product, package design for Fiveism x Three, the industry's first makeup-centered cosmetic brand for men. Made by researching men's behavioral psychology. We designed this bar shaped product to be used as an extension for most daily activities like shaving or brushing teeth. It is stylish and easy to use. The brand's concept is Individuality. Unbound by age, gender, or common sense, we aim to let anyone express themselves for who they are as unique individuals.
Design Challenges
Makeup is not in men's culture, so we had to create it from the very beginning. If we only just change women's cosmetics' texture, logo, and color and sell them, we believe it would not answer to men's fundamental needs. So we sought an innovative design that could be naturally used as an extension of everyday life.
Production Technology
For the face, this product comes with a makeup base (5 colors), foundation (15 colors), concealer (6 colors), highlight (3 colors), shadow (5 colors), powder bar (3 colors), makeup remover, and a foundation brush. For the eyes, eyeshadow (6 colors) and eyebrows (5 colors). For the lips, lipstick (3 colors). Freely create ideas for your eyes, lips, cheeks, and hair with (10) multiple-use colors. Nails (10 colors). 72 items are on sale as of February 2019.
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