Roaringwild-Uniwalk (Retail Store) by Kingson Leung
2017 - 2018, Platinum A' Interior Space and Exhibition Design Award Winner
As a country trend pioneer, ROARINGWILD has never been so simple as "making clothes". As a carrier, it conveys the fearless dream-driven attitude, which is the brand's real intention.
ROARINGWILD is a local clothing brand of urban-street-style in Shenzhen. It takes an attitude of 「ROAR」to form its own values which can lead us to be positive and have deep affection for life. In order to convey the local street culture, create lifestyle and attitudes belonging to this generation, the brand uses the clothing as a carrier. Basing the concept of the brand—「NO REASON NO EXCUSE」, the design try to break the boring display and the tedious shopping process. So we are dedicated to break the rules and the inherent thinking through the illusion of artistic modeling 「R」.It’s no accident that this「R」has an excellent visual impact. And the wall in entrance not only can display the product, but also can be used for spreading culture of the brand. The way of goods display is diversity and changeable which can be better to match different themes. A very futuristic geometric sense of the interior filled with red and black hitting the tone, red symbolizes passion and explosive while black is distributed calm and restrained gas field. The perceptual blood of the gushing flow grows in the framework of rational enclosure, and the two colors are balanced in confrontation.
Design Challenges
Kingson Leung did not encounter any design challenges while designing the award winning Roaringwild-Uniwalk Retail Store.
Production Technology
From an engineering point of view, the Roaringwild-Uniwalk Retail Store by Kingson Leung is a good example of a highly-developed project.
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