Black Bear (Smoked Food) by Chiapa Design Team
2016 - 2017, Platinum A' Food, Beverage and Culinary Arts Design Award Winner
Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
The creative concept of the brand uses the link between the salmon and the bear food chain, presented here by a chef that signs his food creations. The typology for the main name transmits strength and modernity, unlike the one used to target the products that follow a clean and sophisticated line.
Design Challenges
Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts wich helps in the creative process.
Production Technology
Although it is a concept project, we took into account the use of the most appropriate materials for the segment. All products are presented in cans, but we also imagined that someday we could use pouches aiming to increase the quantity of product for sale. We created the design using mainly Adobe Photoshop for images and mockups and Adobe Illustrator for the vector elements.
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