Pepsico Nspire (Mobile Kitchen) by Erika Lenzi
2015 - 2016, Platinum A' Advertising, Marketing and Communication Design Award Winner
Pepsi continues to drive culinary, equipment, and design innovation – now literally across the U.S. – with the launch of PepsiCo NSPIRE, a new, innovative kitchen on wheels. PepsiCo NSPIRE blends flavors, colors, and textures into a mobile sensorial showcase through form and pattern to offer visitors an immersive interaction. PepsiCo NSPIRE’s goal is to both disrupt and delight at impactful events like the Big Game, regional megacity events, and summits.
PepsiCo NSPIRE is a premier mobile food and beverage kitchen that engages both consumers and customers, created in collaboration with award-winning industrial designer Karim Rashid. Featuring culinary, mixology, and beverage innovation, the PepsiCo NSPIRE design approach embodies the fun spirited nature of touchscreen fountain Pepsi Spire and invites consumers to enjoy unique recipes crafted by the company chefs and customizable drinks.
Design Challenges
Erika Lenzi did not encounter any design challenges while designing the award winning Pepsico Nspire Mobile Kitchen.
Production Technology
From an engineering point of view, the Pepsico Nspire Mobile Kitchen by Erika Lenzi is a good example of a highly-developed project.
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