Tsingtao 1903 (Bar) by tao Wang
2014 - 2015, Platinum A' Interior Space and Exhibition Design Award Winner
Tsingtao beer as a brand with more 100 years history, needs a series of events to reenergize and the followed up design of community pub plan is an important component. I have tried to create a more youthful, greener, cooler and friendlier warehouse bar that communicates the brand's new positioning with customers.
This is the starting point of Community Pub Plan of Tsingtao Beer Company and it is also the very first store. An experiential chain store of beer culture is born and it is low cost, fast to replicate, of unified identity and most importantly it is also environmentally friendly, as almost all of the materials are recycled or reused
Design Challenges
The challenge is to create an youthful space and at the same time it also needs to represent the historical values of Tsingtao beer brand. Under limited project budget and relatively small construction site, the creative idea is to design the bar, both internal and external, in a simple and geometry stereo segmentation style. A large entrance door is also used to weaken the division between the outside space and inside space.
Production Technology
I expect that all of the materials contain low technology level and this ensures that relatively low duplication difficulties of the construction units, lower project cost. Concrete breaker, bottles stacked wood applications, andother recycled materials are used.
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