Motley (Color Reference Application) by Team Varshaa Amit
2013 - 2014, Platinum A' Mobile Technologies, Applications and Software Design Award Winner
Color is a language. They communicate our perception. Color is one of the first things you notice when you walk into a room. Is it any wonder that color, and its use is one of the most important decisions in our life. The design community is deeply connected to colors and its application. Referring to the trends and taking inspiration is the best practice followed. Motley was born when the need for quick color reference and inspiration was discovered amongst the designers, students and learners.
Motley is a quick and user friendly color reference interactive application. Visualise colors on the go, the application enables the user to capture color palettes around the user with ease. It generates color values in various formats like RGB, HEX and CMYK for quick referencing. It is a global platform to interact, create and share colors, palettes and trends. Motley is not only limited to colour but sharing ideas and inspiring others.
Design Challenges
The project Motley was a classroom project under the course User Experience/ Interaction Design. The research findings developed a new way of looking at the problem. The findings deduced the need of the users to have a handy guide like structure to refer to for colors. The ever-increasing technology innovations also demanded the need for study of colors while on the go, from the environment around you. There are various sharing platforms but colors being the link to connecting countries was the innovative strategy.
Production Technology
Responsive Web Design or RWD is a web design approach aimed at crafting sites and applications to provide an optimal viewing experience easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices, from mobile phones to desktop computer monitors. A site designed with RWD adapts the layout to the viewing environment by using HTML5, CSS3 and Media Queries . The combination of these three is a good way to build the application on various platforms.
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