Patakukkonen Rye Pie (Innovative Merchandising of Packaging) by PACKLAB .
2013 - 2014, Platinum A' Packaging Design Award Winner
The challenge of making the product work in so many different environments was inspiring in itself. Sometime uncertainty or restrictive constraints of a brief can produce the best results, this was certainly was one of these occasions. In every project we try to push the boundaries and this is a great example of that thinking and perseverance.
Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. Based on a young boyʼs memory of his grandmotherʼs cooking, the brief was to develop an unique and modern brand based on traditional values, exploring classic Finnish foods. For PACKLAB, an inspiring creative opportunity came from working around the challenge presented by the diverse environments where the product would be showcased. From small cafes to major retailers, the packaging had to work equally in low counter refrigerators, high-standing door refrigerators of convenience stores, and even promotion refrigerators found in upscale food courts and airport food stores. We thus aimed at resolving whether a single packaging solution could work optimally in each retail environment, yet still be relevant and differentiating. Balancing information, imagery and space, the final design can be merchandised in five different ways, while optimising shelf space and accentuating the new distinct identity of the brand.
Design Challenges
PACKLAB . did not encounter any design challenges while designing the award winning Patakukkonen Rye Pie Innovative Merchandising of Packaging.
Production Technology
From an engineering point of view, the Patakukkonen Rye Pie Innovative Merchandising of Packaging by PACKLAB . is a good example of a highly-developed project.
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