Die Limo (Fruity Lemonade For Adults) by Friedrich Detering
2013 - 2014, Platinum A' Packaging Design Award Winner
Inspirations are adult living accesoires.
The difference is the simplicity and transparency cause of the adult target group. we decided to show the fruits and ice through a transparency - unique in the lemonade-market.
Design Challenges
Finding a design for an adult target group that keeps kind of flippancy of a fruity lemonade. after that, finding a producer who is able to print the special transparency-label.
Production Technology
Special Transparency-Labels
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