Utrecht City Theatre (Corporate Identity) by Edenspiekermann Amsterdam
2010 - 2011, Platinum A' Graphics and Visual Communication Design Award Winner
Edenspiekermann Amsterdam states that the inspiration for Utrecht City Theatre Corporate Identity came suddenly.
Utrecht City Theatre - a place where artistic quality, engagement, adventure, passion and skill come together. The interaction between visitors and performers is a sparkling and emotional adventure, often leading to reflective moments. The custom typeface and logo are based on the words “shimmering” and “reflection”. The typography and color scheme reflect the zeitgeist of Dudok, architect of the theatre building. The edgy play of letters positions the theatre self-consciously in the present time. The style allows inspiration to grow into a powerful cultural brand.
Design Challenges
Edenspiekermann Amsterdam did not encounter any design challenges while designing the award winning Utrecht City Theatre Corporate Identity.
Production Technology
From an engineering point of view, the Utrecht City Theatre Corporate Identity by Edenspiekermann Amsterdam is a good example of a highly-developed project.
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