Lavazza Desea (Coffee MacHine) by Florian Seidl
2019 - 2020, Platinum A' Home Appliances Design Award Winner
The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The shoulder profile of the main shell lowers the perceived height of the product and the overall design was inspired by a series of different products - examples include a vase and automotive interior controls.
A friendly machine designed to offer the complete package of Italian coffee culture: from espresso to authentic cappuccino or latte. The touch interface arranges the selections in groups – one for coffee, one for milk. Drinks can be personalized with boost functions. Necessary service is indicated in the center. The machine comes with a dedicated glass mug and applies Lavazza’s form language with controlled surfacing, refined details and special attention to colors, materials & finish.
Design Challenges
Much effort went into developing a shared common platform for two machines (Idola and Deséa) at the same time.
Production Technology
injection molding (ABS/SAN), glas, steel grid, painted main shell
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